About Us

I'm Nicky and I'm the new owner of Sweet P Baby Co. I'm a mom to three fantastic young women and grandma (Gigi!) to one precious baby girl. I'm a former stay at home mom turned corporate exec and now small business owner. I am super excited to assume the helm of Sweet P from founder Lauren, and I am intent on keeping up her tasteful yet fun aesthetic for you and your little ones.

Lauren founded this shop when she was looking for solutions to her first baby's aggressive toy throwing habit and initially purchased some supplies online to make toy straps and teethers. The first few sets were anything but cute, but with a little practice she started making and selling functional and beautiful toy straps to help save parents' sanity. The shop has continued to expand, and grew alongside her sweet girls. I am lucky that Lauren chose me to acquire Sweet P and keep her beautiful shop growing!

I am so excited to take your everyday kids' and baby items and make them a little more magical and bring more beauty into your life.

I am so grateful for this opportunity and for each and every one of you and your support. I feel honored to help you and your loved ones on your journey as parents!

XOXO, Nicky